3/9/2024 0 Comments Planogram for retail![]() There can only be one Category Advisor to a retailer, and they have all of the planograms. Asking for a picture of the shelf doesn’t help much since only a few stores might be captured. Begging field sales to manually capture store level planograms needed to build a planogram into Blue Yonder or Relex software is unproductive and unrealistic. As retailers adjust assortment and category size for each store, the difficulty CPG’s have in gathering each planogram is real, time consuming and costly. ![]() CPGs are blind to final planograms published to each store. Even major chains hold on to POG, not distributing files to vendors. In some retailers and locations, there are no planograms at all, especially prevalent in the independent retail outlets such as bodegas, coffee shops and convenience stores. ![]() ![]() Brands simply don’t have access to Retailer generated planograms. ![]()
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